In-flight entertainment app &
a curated travel guide.
In-flight entertainment app &
a curated travel guide.
Southwest Airlines x Adobe
Southwest Airlines x Adobe
Southwest Airlines x Adobe
In-flight entertainment app &
a curated travel guide.
Context
Context
Context
What is Xplor?
What is Xplor?
Xplor is an in-flight entertainment app and virtual travel guide that enables passengers to explore their current (or future) destination while delivering a personalized experience throughout their travel journey. Our app caters to individuals aged 18+ who are old enough to make their own decisions about future travel and where they go while in their current destination.
Xplor is an in-flight entertainment app and virtual travel guide that enables passengers to explore their current (or future) destination while delivering a personalized experience throughout their travel journey. Our app caters to individuals aged 18+ who are old enough to make their own decisions about future travel and where they go while in their current destination.
How might we personalize the travel experience to encourage discovery and exploration of
new destinations?
How might we personalize the travel experience to encourage discovery and exploration of
new destinations?
How might we personalize the travel experience to encourage discovery and exploration of
new destinations?
Introducing
Introducing
Xplor.
Xplor.
Providing a uniquely tailored voyage journey — Xplor integrates a combination of exploration and customization functionalities in a journalistic style that facilitates reading and interactive discovery. Our application permits voyagers to investigate their present
Before we dive in,
let's see the design journey.
Brainstorming
Big thoughts classified into an impact x feasibility matrix to understand which ideas to prioritize, focusing on the "Home Runs".
Providing a uniquely tailored voyage journey — Xplor integrates a combination of exploration and customization functionalities in a journalistic style that facilitates reading and interactive discovery. Our application permits voyagers to investigate their present
Providing a uniquely tailored voyage journey — Xplor integrates a combination of exploration and customization functionalities in a journalistic style that facilitates reading and interactive discovery. Our application permits voyagers to investigate their present
Before we dive in,
let's see the design journey.
Before we dive in,
let's see the design journey.
Brainstorming
Brainstorming
Big thoughts classified into an impact x feasibility matrix to understand which ideas to prioritize, focusing on the "Home Runs".
Big thoughts classified into an impact x feasibility matrix to understand which ideas to prioritize, focusing on the "Home Runs".
Ideation
Subsequently, we engaged in ideation and began crafting low-fidelity wireframes. After an initial comprehensive evaluation, we transitioned into producing mid-fidelity wireframes.
Ideation
Subsequently, we engaged in ideation and began crafting low-fidelity wireframes. After an initial comprehensive evaluation, we transitioned into producing mid-fidelity wireframes.
Hover over the wireframes beneath:
Subsequently, we engaged in ideation and began crafting low-fidelity wireframes. After an initial comprehensive evaluation, we transitioned into producing mid-fidelity wireframes.
Hover over the wireframes beneath:
Brainstorming
Big thoughts classified into an impact x feasibility matrix to understand which ideas to prioritize, focusing on the "Home Runs".
Design System
Design System
With this, Xplor won an award
by SouthWest and Adobe.
With this, Xplor won an award by SouthWest and Adobe.
With this, Xplor won an award by SouthWest and Adobe.
Here's what it took :
Here's what it took :
2
Designers
2
Designers
343
Sticky Notes
343
Sticky Notes
7
Days
7
Days
28
Cups of coffee
28
Cups of coffee